Hawk Internal Dashboard

Hawk Management/Marketing

Meta performance

Month-to-date · acquisition efficiency from the live Meta Ads account sync.

Meta spend

Advertising investment

-15.5%

Meta leads

Recorded lead actions

+3.6%

Cost per lead

Media efficiency

$0.00

-18.4%

Click-through rate

Audience response

0.00%

-1.6%

GA4 measures paid-social traffic; Gorgias measures website-tagged leads.

Paid Social sessions

512

GA4 channel attribution

Website leads

Gorgias website-tagged tickets

Website conversion rate

0.46%

Website leads ÷ all GA4 sessions

Daily acquisition trend

Spend and lead volume across the most recent 30 synced days.

SpendLeads

Daily cost per lead

Bars show days with at least one recorded lead.

30-day average$22.92

Best day

$6.73 · 7 Sept

Highest day

$79.27 · 12 Sept

Paid social traffic & website leads

Aligned by day, not person-level attribution. Website leads may originate from other channels.

Paid Social sessionsWebsite leads

Recent daily performance

Newest Meta account totals first.

Date	Spend	Leads	Cost per lead	Clicks	CTR
19 Sept	$26	0	—	29	1.15%
18 Sept	$214	6	$35.69	200	0.82%
17 Sept	$211	10	$21.09	175	0.73%
16 Sept	$210	10	$20.98	148	0.65%
15 Sept	$209	10	$20.95	189	0.77%
14 Sept	$228	6	$37.96	180	0.71%
13 Sept	$168	12	$14.02	90	0.44%